First Full Draft

This is the first full draft of my music video. I am happy so far with the video, however there are still quite a few improvements that need to be made in order for it to be better. Such as making some shots shorter, because of the fast pace of the song the cuts and edits also need to match that quick pace in order for it not to get boring or repetitive.

Album Design and Magazine Advertisement: Test Fonts

Before creating my Album Front cover, I thought it would be best to look at some styles of fonts that would look professional on my front cover and that would fit with the genre of music and the overall house style I want for all three media products. As the song, music video, and band are of the indie/rock genre I looked at more bold and masculine fonts. Which would result in a professional looking album cover and would hopefully stand of to the target audience as a indie/rock album.
Out of the eighteen fonts, I have put a box around the four I like the best. I chose these ones because I feel they fit better with the genre and are nice a subtle but also stand out. I also really like the way the font looks a bit like graffiti and a bit run down. This reinforces the stereotype of the rock genre breaking the rules and going against the norms.

Existing Magazine Advertisements

Existing Album Covers: Pop Conventions

These album covers are completely different to the rock and indie rock artists album covers. It is clearly shown that their ideologies are completely different. These albums, especially the female artists at the top are all really similar, all showing a close up of their faces, pulling a sexual face that will entice and male audience as well as a female audience.
However I do like the black and white effect used on some of the covers as in my video i do have a lot of black and white scenes so it would fit in well.
I also really like the font that is used on Niki Minaj's 'Automatic'.
Because these are pop artists their look is really important when selling their products and that's because their image is what is used to market them and bring in a large scale audience.
Pharrell's album cover in the bottom right corner supports Laura Mulvey's 'Male gaze Theory'. This is because he has girls included on his album cover who are basically acting as 'objects' to be looked at. Also as a way for him to look more powerful to the audience and to attract a wider male audience because they might feel some jealousy towards him.

Existing Album Covers: Rock Conventions

The album cover for Linkin Park's newest album "Hunting party" in the top right corner is different to 'typical' album covers that you see. I also think the art work on the cover is creative and effective. The use of this artwork moves away from the typical conventions of what a stereotypical album cover should look like. The dull colours used are similar to the colours I am wanting to use when creating my album cover for the song. I believe they will fit in well with the genre of music and will look really good with the type of images I am wanting to take for my ancillary texts.
I liked the font on all of the album covers and also the originality of them. Usually album covers like the Fall Out Boy one in the bottom left corner aren't seen which it was makes it stand out. The reason I chose these album covers to look at because I want mine to look as original as I can. I also think they fit in with the genre of my song, sticking with the 'rebellious' or different stereotype that the rock genre of music has. Therefore it is helpful to look at them because it will help me to get an idea of what I want before definitely committing to one idea.

There is a running theme throughout all of these album covers and that is the fact that none of them show the artists on the cover. This is very common in album covers for rock or indie bands. Possibly as a way of them stating that their main focus is on making music rather than trying to promote themselves, also a way of trying to be different from other genres of music such as pop artists who most likely will always be featured on their album cover.
I like the idea of not having the artist on the front cover as it adds a bit of mystery and it means that the audience buying the album wont base whether or not they buy it on the band of artists looks rather than love of their music.

Having artwork on the album cover I think is very effective and looks really good. It is definitely something I will try out when testing ideas out for my album cover. As i feel it is different and would really attract my target audience.

Cast List

How My Album Will Be Advertised