What makes an unsuccessful video

What are conventions of a film trailer?

•  A wide range of locations
•  A variety of costumes
•  Voice over
•  Music
•  Narrative
• Showing the main elements of the film narrative
• The actors that are featured
• The release date

What are conventions of a music video?

• Editing matching pace of the beat
• Range of locations
• Music
• Lip Syncing
• The artist
• Variety of costumes
• A narrative