Evaluation Question 4. "How did you use media technologies in the construction and research, planning and evaluation stages?"

Evaluation Question 3. "What have you learned from your audience feedback?"

 

Another way I got some more feedback, this time for my music video, was by asking a friend of mine if she would watch my music video and then give me some good points about it, and some bad points.

She is not a media student which was a difference from the survey as most of them would have been media students. This meant that she would represent a different type of audience and would let me know whether or not my music video would reach out to a wider audience, not just to my specific target audience.  These images are screenshots from our conversation, showing her opinion on my video:































I agree with the points she made about the band putting more emphasis into their performance. But sadly because I asked her these question post production, it meant I could not make significant changes to my video, as the footage had already been filmed. However from this I have learnt that a good performance is key within a video, otherwise the audience will notice a lack in the performance. This could result in the video not being as effective in the ‘real world’ if it were to be aired on TV and YouTube etc.
However, overall I believe there were more good points then bad. She said my video looked professional and that it “fits well with the genre” this supports the comments of the audience in the survey. Which once again reinforces the fact of conventions being very important in the creation of a media product, because of the postmodern world we live in, things aren’t original, they are merely copies of each other.

The last bit of audience feedback I got was a video of my friend briefly discussing what she disliked and liked about my video.

Her view on my video is very similar to my friend in the images above. But said differently.  Jess basically said she didn’t enjoy the performance part as much, whilst Kirsty said she liked the narrative part more. From this feedback I have learnt that because the performance from the couple was so much better and more believable, it meant that the audience wanted to see more of it. If I had included more it might have improved the video.

Kirsty also mentions the transitions between the black and white and the colour within my video. The idea of including more colour into the bands performance came from feedback given to me by my media teachers. By doing this it has increased the effectiveness of my video and attracted the audience more to my final music video.

There is one main criticism of my audience feedback that could have effected or hindered the results, and that is the fact that everyone that I used would have ranged between the ages of 16-19. This means that the results could be seen as quite biased towards one age range. It also means that I cannot test whether or not my final product and ancillary texts would appeal to a range of ages.