Researching Music Videos: Bad Video

I think the positives of this music video is that it has a good use of cinematography by using a wide range if angles and movements. The editing it also really good and effective.

However all in all i do not think it is a very good video. I feel it takes the focus away from the song lyrics because you are too busy trying to figure out what is going on in the narrative, it also doesn't make sense or go with what the lyrics are trying to portray.

I also feel like this video is more for promotional purposes because of the inclusion of a phone which is purposely there to promote.